“Gia vô vị"

The convenient value of plastic products is and will be lost when people use them too much. We inadvertently forget the sense of environmental protection that must be formed from the smallest actions. Plastic waste scattered, drifting into the sea, microplastics forming food for marine animals and seafood is becoming one of the main ingredients in the taste of every family.

People are killing themselves with plastic waste without knowing that. How can we raise awareness about the smallest actions that can bring a big impact?

Planning & Execution

Under the framework of the "iCHANGE Plastics" project, the "Tasteless Spices" campaign released the clip
"Plastic adventure diary" showing the danger that people create from the habit of using convenient plastic every day.

The set of products made from microplastics with the name "Tasteless seasoning" from iCHANGE Plastics is
"The seasoning you've tasted, but don't want to add to the dish" with the main ingredients being the most popular "dishes" on the market. such as plastic bottles, straws, plastic spoons... With the image of jars containing small pieces of plastic, dishes made from plastic in the short clip, the campaign wants to emphasize the presence of microplastics in the chain. our daily food.

The clip "Plastic Adventures" of the "Tasteless Spices" campaign with creative cooperation from Dinosaur helps viewers better understand the journey of plastic from the moment people throw them away to the time they re-enter the body. how can.

Effectiveness / Results

PR from popular newspapers: Thanh Nien, VTV, Bao Xay Dung,...
100,000 interactions on social media
6 millions reach on social media

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.

The Campaign Asia-Pacific Team