About
Campaign Title:
“Gia vô vị"

Brand Name:
Tasteless Spice
Industry Sector:
Public Services & Non-Profit Organizations
Agency Name(s):
DINOSAUR
Countries & Regions:
Vietnam
Key Objectives:
Brand - Awareness
Target Audiences:
Youth, Family
Ad Spend in USD:
$0 - $49,999
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“Gia vô vị"
Tasteless Spice | 23 Jun 2022
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“Gia vô vị"


The convenient value of plastic products is and will be lost when people use them too much. We inadvertently forget the sense of environmental protection that must be formed from the smallest actions. Plastic waste scattered, drifting into the sea, microplastics forming food for marine animals and seafood is becoming one of the main ingredients in the taste of every family.

People are killing themselves with plastic waste without knowing that. How can we raise awareness about the smallest actions that can bring a big impact?

Planning & Execution


Under the framework of the "iCHANGE Plastics" project, the "Tasteless Spices" campaign released the clip
"Plastic adventure diary" showing the danger that people create from the habit of using convenient plastic every day.

The set of products made from microplastics with the name "Tasteless seasoning" from iCHANGE Plastics is
"The seasoning you've tasted, but don't want to add to the dish" with the main ingredients being the most popular "dishes" on the market. such as plastic bottles, straws, plastic spoons... With the image of jars containing small pieces of plastic, dishes made from plastic in the short clip, the campaign wants to emphasize the presence of microplastics in the chain. our daily food.

The clip "Plastic Adventures" of the "Tasteless Spices" campaign with creative cooperation from Dinosaur helps viewers better understand the journey of plastic from the moment people throw them away to the time they re-enter the body. how can.

Effectiveness / Results


PR from popular newspapers: Thanh Nien, VTV, Bao Xay Dung,...
100,000 interactions on social media
6 millions reach on social media

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The Campaign Asia-Pacific Team