About
Campaign Title:
Alfred24 New Branding
Campaign Duration:
6 months - 1 year

Brand Name:
Alfred24
Industry Sector:
Transportation
Agency Name(s):
BRANDING RECORDS
Countries & Regions:
Hong Kong, Indonesia
Key Objectives:
Brand – Launch/Reposition
Target Audiences:
Male, Female, Family, Professionals, Youth
Ad Spend in USD:
$50,000 - $99,999
Related Work
Alfred24 New Branding
Alfred24 | 16 May 2022
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Alfred24 New Branding


Alfred24 needed to find a way to express their green credentials without being repetitive or obvious - a new tech service system with an updated brand strategy and visual identity to match their bold, green vision.

Planning & Execution


A tech vibe with an organic look and feel.

We created an electric green for Alfred24, placed boldly on the logo’s bowties and using it to highlight the 24, making their new name more memorable.

Effectiveness / Results


A bold new brand with green credentials.

Alfred24 now has a distinctive look and feel, standing out amongst more traditional competitors and putting their green credentials front and centre.

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.


The Campaign Asia-Pacific Team