Easy Banking

Cambodia’s banking market is crowded, with over 50 banks competing for new customers. Cambodians are new to banking and find banking services confusing and difficult to navigate. PPCBank was not differentiated or even well known in the market. The clients asked for a new positioning and a new campaign to stand out in a crowded market.

Planning & Execution

MangoTango began with a competitive review and consumer research to understand what Cambodians were looking for in a bank. Based on the key insight that consumers struggled to engage with banks, we developed the positioning of Easy Banking – a new brand positioning for the bank’s communications. In order to break through the clutter in a crowded market, MangoTango recommended development of a mascot to attract attention and to deliver the key message of easy banking. While mascots are popular in Asia, there are few mascots in Cambodia and especially for banks.

Effectiveness / Results

MangoTango developed through-the-line communications with the easy banking message, including a new website, video spots, social media content, and point-of-sale material. PPCBank trained their staff to deliver on the promise of easy banking. Working in partnership with our clients and an award-winning animation studio, we developed a charming new mascot to capture consumer attention and engagement.

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.

The Campaign Asia-Pacific Team