Planning & Execution

Leveraged audience-design targeting tactics, including behavioral targeting, location targeting/re-targeting, contextual targeting, and retargeting. Optimizations and refinements constantly made based on performance.

Effectiveness / Results

Again, and again, we have proven that programmatically bought display is not only profitable, but a he sales impact was measurable based on the use of QR codes for a TA focused on bargain hunting. The campaign saw an increase of store visits greater than 20% of previous location based campaigns.