Seventh Generation – Social Media Campaign

Seventh Generation is a leading brand of plant-based home care products. Unilever tasked Green Park Content to help introduce the brand to Asia and engage these new market and customers through social media content that educates and informs.

Planning & Execution

Green Park Content positioned Seventh Generation as the #SaferChoice with cleaning solutions that are safe and green through refreshing, nature-inspired content. By providing cleaning solutions that "nurture the next seven generations”. We developed the communication strategy, content planning, and produced 180 Social Media assets to be rolled out in key Asia markets – Malaysia, Thailand, Vietnam. Our Green Park Content team also handled the Social Media Management & Campaign rollout for Malaysia and published 36 pieces of content for the brand’s Facebook & Instagram pages which resulted in outstanding engagement results.

Effectiveness / Results

Seventh Generation became the #1 plant-based home cleaning brand on Social Media in Malaysia with over 1 million people reached and engaged in just 3 months.

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.

The Campaign Asia-Pacific Team