Seventh Generation is a leading brand of plant-based home care products. Unilever tasked Green Park Content to help introduce the brand to Asia and engage these new market and customers through social media content that educates and informs.
Planning & Execution
Green Park Content positioned Seventh Generation as the #SaferChoice with cleaning solutions that are safe and green through refreshing, nature-inspired content. By providing cleaning solutions that "nurture the next seven generations”. We developed the communication strategy, content planning, and produced 180 Social Media assets to be rolled out in key Asia markets – Malaysia, Thailand, Vietnam. Our Green Park Content team also handled the Social Media Management & Campaign rollout for Malaysia and published 36 pieces of content for the brand’s Facebook & Instagram pages which resulted in outstanding engagement results.
Effectiveness / Results
Seventh Generation became the #1 plant-based home cleaning brand on Social Media in Malaysia with over 1 million people reached and engaged in just 3 months.