Yodeling
Migros is Switzerland's largest retail company, supermarket chain, and employer. It is also one of the forty largest retailers in the world.
Since 2017, we have supported Migros' first international expansion. We developed a localisation strategy and branding system, implemented marketing activities, and monitored e-commerce management performance.
Planning & Execution
We realised a series of stop-motion TVCs, highlighting the brand’s character and “Swissness.” Distributed across iQiyi, Weibo, WeChat and other channels, the videos reached 70 million views, far exceeding Orange Garten’s initial KPI requirements.
Effectiveness / Results
After analysing consumer behaviours, we developed and successfully implemented digital promotions for two consecutive years. We created original content for finely targeted audiences to drive customer purchases on Tmall.