About
Campaign Title:
Ultimate HHonors Getaway in China
Campaign Duration:
4 - 6 months

Brand Name:
Hilton Worldiwide
Industry Sector:
Travel & Leisure
Agency Name(s):
EDELMAN CHINA - BEIJING
Countries & Regions:
China
Key Objectives:
Brand - Loyalty
Target Audiences:
Family
Testimonial
 Congratulations on the kick off to what I know will be a spectacular week! It was a great event and once again another flawless event orchestrated by the Edelman team!
- Scott Carman, Director of Communications, Customer Marketing, Hilton Worldwide
On behalf of Hilton Worldwide's Multibrand and Loyalty Marketing team, I would like to express my sincere gratitude to each of you for your dedication, patience and attention to detail that have made this event an overwhelming success.
- Alfie Yee, Senior Director of Marketing, Asia-Pacific
Xie xie for all your hard work, enthusiasm, and creativity on the HHonors launch in China. What a spectacular press conference— it exceeded even my highest expectations. I echo all of Alfie's comments. We are so lucky to have you as our partner in Asia Pacific and around the globe.
- Nancy Deck, Vice President, Multi-brand & Loyalty Marketing
I am addicted to refreshing the page so that I can watch the number of fans grow!
- Ruth Finnis, Director-EMEA, Multi-brand & Loyalty Marketing, Customer Marketing, Hilton Worldwide
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Ultimate HHonors Getaway in China

In China, social is TV. More people view video online than anywhere else in the world. Tasked with telling the HHonors brand story in a compelling way, Edelman asked this online audience to instead tell the story for them.

Planning & Execution

Through a contest on Sina Weibo, Edelman offered three families an unforgettable journey across China. Travel experiences were captured on film to create a four-part video series, which was then posted on key video sites and the HHonors Sina Weibo account. Three top media outlets were also invited to cover each trip.

Effectiveness / Results

• Nearly 26M social media impressions
• Added hundreds of new followers to the Hilton HHonors Sina Weibo page, bringing its current fans to more than 19,000
• Secured 10.4+ M media impressions and 1.4+ M video views

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.


The Campaign Asia-Pacific Team