Coke Studio

In our day-to-day business, we continually strive to create exemplary products for our Clients and Partners that enables them to achieve bigger and bolder goals. When we craft ideas, campaigns and executions, we stretch not only our imagination and ability but also the boundaries of what is possible. In instances where we are able to fashion a truly unique product or experience, we want to measure our success by that of our Partners and against that of the rest of the world.

Going into the eighth Bigger-and-Bolder year of Coke Studio in 2015, we wanted to expand on what it means to deliver Coke Studio content to the Pakistani TV Viewer.

Objective was to establish an in-season destination on TV for Coke Studio that ties together Reach-based content distribution across channels.

Planning & Execution

Media partner with a dormant channel operator for distribution & broadcast to leverage expertise was identified aiming to create a perpetual TV destination for the Coke Studio aficionado to find our music whenever they so desired. We sought to do something no Brand had done before. Hence, Coke Studio TV was born – a 24/7 satellite channel dedicated to airing Coke Studio content.
Programming capsules was aligned in six-hour clusters with weekly content packaging specially designed for the channel.

All content disbursement and logistics were managed inhouse along with content planning to streamline processes and to maintain quality.

Effectiveness / Results

As a result 800% airtime value was generated over and above the investment and overall increase of 850% in terms of audience during the course of the campaign.

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.

The Campaign Asia-Pacific Team