Transformation & Mentor

OPPO was set to launch their latest smartphones, the A37 and F1s, in Myanmar. In a country where large brands like Huawei and Samsung dominate the market, OPPO wanted to leverage their sponsorship of Myanmar’s Got Talent and OPPO brand ambassador Myo Gyi (Myanmar’s most famous rockstar from the band Iron Cross) to increase market share. They also needed to differentiate the two products, which were launching back to back.

Planning & Execution

We developed two international-quality TVCs for OPPO, one for each product. Instead of focusing on hardware and specs, each storyline was set backstage at a talent show and focused on the confidence and success that taking selfies with OPPO devices could give consumers.

The commercials not only featured Myo Gyi, but also popstar Ni Ni Khin Zaw and influencer Angel Lamung to target a younger, aspirational audience. In “Mentor,” the F1s and Myo Gyi gives Angel confidence while backstage at OPPO Talent Show. In “Transformation,” for the A37, Ni Ni Khin Zaw plays a young, up-and-coming singer whose nerves disappear after an OPPO selfie.

Using the TV ads to promote brand awareness, we shot behind the scenes videos to provide OPPO with content to use online and show off the products’ features and functionality.

Effectiveness / Results

While sales usually see a rainy season slump, the F1s and A37 outperformed expectations. OPPO’s sales in Myanmar more than quadrupled and consumers were walking into OPPO stores asking for the “Ni Ni Khin Zaw phone.”

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