Drive awareness and sales of Cornetto ice cream amongst China teens.
Planning & Execution
Love and romance is one of the most important matters among teens. However, they are always not brave enough to express themselves. The campaign covers TVC and promotion event, to encourage teens to express to their beloved ones.
Purchase Cornetto may win prizes and join the online ‘Sing your Love’ event.
Effectiveness / Results
Awareness and sales jet up after the campaign launched.