Sponge Street
An average woman in China walks 1,200km every year to window shop
Is there comfort in her shoe?
Clarks introduces‘ Softwear Tech ' in China
Layers of cushion beads and high density foam...
Creating a new level of comfort in every step
To convince young urban female consumers that new Clarks Softwear is the most comfortable shoes for walking.
Planning & Execution
We created 2,500m2 of Sponge Tiles to match the street environment
Transform a high-traffic shopping street into Clarks Sponge Street
(walk on the soft side)
Feeling is Believing!
Effectiveness / Results
During the promotion, over 800 consumers try on the Clarks Softwear shoes each day
Clarks Softwear series increased sales by 300% (during promotion+30 days after)