Interactive Digital Directory

With an estimated 30-60,000 daily visitors, 90% being first time visitors, Galaxy MacauTM was seeking an elegant method to communicate and engage with them – assisting and informing journey decisions while catering for its multi-lingual consumer base.

Elegant and intuitive. We understood there are two core customer requirements to deliver – efficient access to information and a way finding that clearly links the digital and physical worlds.

Planning & Execution

Embedding the interactive digital directory within the luxurious burnished gold of the Galaxy MacauTM brand, we sought to deliver first time users to the key information they were seeking in the minimum number of steps. We designed our 3D mapping system in HTML5 with location aware kiosks that orientate and clearly link users physical and digital perspective.

Effectiveness / Results

The system is available 24/7 to the over 30,000 daily visitors to the property. Demonstrable ROI with reduction in face-to-face enquiries and capacity for elegant expansion and addition of monetization channels.

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.

The Campaign Asia-Pacific Team