Thursday, 05 June, 2025

Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

Matthew Keegan

Campaign exclusively chats with Carlsberg Asia’s senior director, Rommel Fuentebella, about Somersby’s new tagline and campaign, with a sprawling Asia push that enlists K-pop idol Yeonjun.

China’s 618 shopping festival sees electronics surge, platforms rethink strategies

Minnie Wang

Electronics and home appliances soar as government subsidies kick in, but once again, top e-commerce platforms are silent on overall GMV—reflecting both changing consumer habits and a 618 season that keeps breaking its own timeline.

Cannes Lions is a chance for APAC marketers to elevate regional work

Shufen Goh

The real win at Cannes Lions for APAC marketers lies not in bringing trophies home, but in bringing home ideas sharp enough to cut through locally, says Shufen Goh, APAC president at MediaSense.

Assembly names Aaron Kleiman as GM and client VP of Japan

The former deputy head of Initiative Japan joins Assembly to lead the agency’s Japan operations.

Confessions of a CMO: Global-regional trends shaping the role

Worldwide Partners

Campaign sat down exclusively with John Harris, CEO of Worldwide Partners, Inc.(WPI), the world’s most collaborative agency network, and Humphrey Ho, president of Helios Worldwide and Asia Pacific board director at WPI, for an in-depth discussion on how the role of the CMO is evolving within today’s rapidly shifting marketing landscape.