Wednesday, 02 October, 2024

Neil Patel on redefining search, and why content is no longer king

Shawn Lim

With tools like SearchGPT and Perplexity AI emerging as marketing silver bullets, can AI alone deliver results, or does content still matter in the era of 'search everywhere optimisation'? Campaign catches up with NP Digital's Neil Patel in Boston to find out.

Stagwell named global lead for creative campaigns and social content at Adobe

Bailey Calfee

The partnership hands remits to five Stagwell agencies.

Unpacking Indonesian shoppers' views on experiential marketing

Laura Robbie

With over 80% of event enthusiasts in Indonesia demanding authentic connections and social media fueling the desire for shareable moments, the stakes—and opportunities for brands—have never been higher.

Ada Almendras-Lazaro named CMO of McDonald’s Philippines

An experienced marketer with over 13 years at the fast food giant, Almendras-Lazaro most recently served as regional marketing director for McDonald's Asia Business unit.

Pantene taps in ancient Chinese art in new campaign

Staff Reporters

A miracle in three minutes or perpetuating age-old pressures? Decoding Pantene's message in the latest spot.

M&C Saatchi wins Jaecoo pitch in Australia

Global automotive manufacturer Chery Motors has appointed M&C Saatchi to launch its new brand in Australia, following a competitive pitch process.