Campaign Asia

Friday, 20 September, 2024

Publicis Groupe buys Mars United Commerce for undisclosed sum

Lucy Shelley

The acquisition follows Publicis Groupe’s purchase of Influential this summer.

S4 Capital reports 13.5% revenue fall and increased debt

Ben Bold

Its AI positioning has led to new business from blue chips, the group said.

premium

Breaking down the implications of Google’s ad tech antitrust trial

Michael Castillo

What both sides need to argue to win — and the potential ramifications to follow.

Spotify’s global ad revenue expected to reach $2.1 billion in 2024: WARC

Reem Makari

Company plans to continue investment into video advertising and driving revenue through gen AI tools as it expects to grow by 13% in 2026.

Kaizzen goes global in a bid to redefine real-time communications worldwide

Campaign India Team

The integrated communications agency’s move to establish a global presence comes after its first international footprint in Dubai last year.

Editor's Picks

40 Under 40 2024: The trailblazers redefining marketing in APAC

Staff Reporters

Campaign Asia-Pacific's prestigious 40 Under 40 winners are driving innovation and pushing boundaries across the region's marketing landscape. Prepare to be inspired.

How to harness AI's power without losing the human touch

Ben Tuff

As AI continues to transform marketing, UM APAC's CPO Ben Tuff uncovers how to tap its power without losing the nuances of the creativity, edge, and authenticity that drive standout brands.

Campaign Global Forecast: Can reactive advertising thrive in APAC’s fast-paced landscape?

Ian Darby

Capitalising on fleeting cultural moments requires speed, a certain risk-taking ability and a sharp understanding of when a brand should act—or step back. It’s a high-stakes game where timing and relevance are everything.

Events

Campaign China Summit 2024

Nov 19, 2024

Shanghai

Women to Watch Asia Pacific 2024

Nov 21, 2024

Virtual

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