Welcome to Creative Capsule, your weekly dose of creativity-focused features. This week, in Creative Minds, meet Ogilvy’s Eve Liu who gave up a potential career in law to pursue her dream of becoming a creative. We speak to Kraft Heinz’s China CMO Allen Cai on the importance of targeting younger consumers, innovating a global product in a local market. Then, fresh off winning five Lions at Cannes, we speak to Leo Burnett’s Amitesh Rao on the agency’s commitment to producing impactful work that genuinely makes a difference. Last but not least, join our pal Ad Nut in looking at a couple of campaigns, including the mock detective drama by Clear Men shampoo starring football greats Erling Haaland and Vinicius Jr. |
