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Breaking down the post-cookie solutions: Unified ID 2.0
Jessica Goodfellow
There are dozens of post-cookie solutions. But how do they work and how do they compare to one another across key metrics such as scale, user intrusiveness and tech? This series will attempt to demystify the biggest solutions, starting with Unified ID 2.0.
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Ovaltine: Fuel to feed brain suckers (?)
Ad Nut
'Refill your brain', advises a new campaign by Leo Burnett Thailand. Only, it seems that others are also sating their hunger through your skull. Is this an Ovaltine ad, or a poster for a horror flick?
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Today's newsmakers: People and accounts on the move
Our always-growing roundup has news from One Green Bean, Think HQ, Wunderman Thompson Australia, The Wired Agency, Xaxis, Inca, Skim, Kojo, Mindshare, Tyson, Nielsen, WPIC Creative Labs and more to come.
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How Tourism NZ said a daily 'Good morning' to the world for a year
Staff Reporters
Campaign debuts a new series in which brand and agency leaders talk about how they collaborated to bring a great piece of work to life. In the premiere, Tourism NZ and Special Group discuss the somewhat insane idea of creating a daily brand video for a full year.
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CMO Power List 2021: Call for nominations
Staff Reporters
Campaign Asia-Pacific's CMO Power List, a definitive guide to the most influential marketers in the region, is now accepting nominations for its third listing of top marketers.
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