Campaign Asia

Tuesday, 16 June, 2020

Facebook calls out 'discriminatory' Australian proposed code, says news is 'highly substitutable'

Jessica Goodfellow

Both Facebook and Google have come out fighting against proposed legislation in Australia, arguing that news has minimal value to their businesses.

COVID actions pay off in favourability for banks

Staff Reporters

Definitive action and the ability to project stability in uncertain times helped Citibank, DBS, HSBC, Standard Chartered and others achieve favourable perceptions, according to a report from Carma Asia.

Frontline heroes they are, yet Singlife's celebration of them is less heroic

Ad Nut

A lesson in how poor semantics can lead to an erosion of brand purpose.

Livestream selling is all the rage in China, but beware

Mengxi Jiang

As brands rush into the the livestreaming trend, they need to remember the importance of cultivating an overall brand experience.

Havas Media names new Indonesia CEO

Satyajit Sen joins Havas from Samsung India. Read more about this and other appointments this week in our move and win roundup.

Lego and Lamborghini collaborate on new-car launch in China

Carol Huang

An elaborate car-show-style launch event for the Lamborghini Sián FKP 37 isn't exactly what it appears to be.

PR Awards Asia 2020: APAC PR Consultancy of the Year

An emphasis on localisation and insights are just some reasons Weber Shandwick picked up the coveted Grand Prix award.

Editor's Picks

Pandemic to cost media owners $42 billion in 2020

Staff Reporters

Total advertising revenue for media owners will shrink 7.2% for the year, before recovering +6.1% in 2021, according to the latest Magna forecast.

Promoted

Why IPG is invested in an all-addressable future with Matterkind

Erica Schmidt

The idea of programmatic buying no longer cut it. Matterkind is spearheading a future that is all-addressable.

Advertising matters. It is time to show people why

Keith Weed

Brands should be in preparation for recovery. If not, they will suffer all the downsides of the financial crisis and miss out on the rebound as the economy recovers.

'People are looking for actions, not statements of support': IPG CEO addresses racial injustice

Oliver McAteer

Michael Roth said we are at a tipping point where "meaningful change and progress are being demanded to address a situation centuries in the making."

Events

Webinar: The new frontiers of fraud

Jul 8, 2020

Webinar

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