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Wednesday, 22 April, 2020

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WFA unveils advertiser guide on diversity and inclusion

Simon Gwynn

Resource comes on back of research showing large majority of world's population feels advertising does not represent them.

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Dole Packaged Foods' global CMO on leveraging 'superpowers' amid COVID-19

Lindsay Stein

Rupen Desai discusses the company's new initiative, his learnings during the pandemic and more.

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Publicis Groupe's Team One embraces lean productions, including iPhone recordings

Elaine Underwood

The premium brand agency has produced work for most of its clients in the last month.

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The new frontiers of inclusion

Ali Hanan

"We're calling on employers to genuinely show that they care, to drive an inclusive culture forward."

 
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Editor's Picks

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Crisis forces changes for influencers and the brands that pay them

Rahul Sachitanand

Slashed budgets put the onus on KOLs to devise content relevant to a homebound audience, while brands tweak influencer strategies and messaging. A look at how the influencer game is changing, and what lies ahead.

 
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Oppo names new top global marketer

Rahul Sachitanand

Lie Liu replaces Brian Shen, who departs due to unspecified medical reasons.

 
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Ampverse, Unruly to offer smarter targeting of gamers

Jessica Goodfellow

The partnership will offer brands a way to leverage the "explosion" of esports and gaming as a result of enforced isolation.

 
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Asia-Pacific youth more hopeful amid COVID-19, but less trusting of others

Jessica Goodfellow

Young people in APAC are leaning on humour and inspirational stories to get them through the pandemic, but are less trusting than their counterparts in other regions that everyone is doing their part.

 
 

Events

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Webinar: Programmatic for All: Building Data Driven and Transparent Media Practices

Apr 23, 2020

Webinar

 
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