Campaign Asia

Monday, 20 April, 2020

Susana Tsui leaves TheAsianparent after six months

Jessica Goodfellow

The former China CEO at Dentsu Aegis Network only joined the publication in September.

Australia to force duopoly to give ad dollars to publishers

Jessica Goodfellow

Australia wants to become "the first country in the world to successfully require payment for content" from the duopoly; Facebook "disappointed" by move.

Will the experience and events business never be the same?

Ben Taylor

It's more likely we'll experience a return to normalcy, but with the addition of virtual elements honed during corona, and this is where the opportunity lies, says the APAC CEO of Project Worldwide.

IPG Mediabrands salutes Malaysia's frontline workers

Staff Reporters

Reprise and Rapport spearhead an OOH campaign that includes messages of support in seven languages and a crowdsourcing mechanism.

Pandemic brand reactions: CP Group, Fosun, Ru9 and more

Staff Reporters

From aid to advice to product impact, read our compilation of what CMOs and brands are saying and doing to help employees, customers and the public.

Isobar's innovations dance to their own beat

Staff Reporters

AGENCY REPORT CARD: See Isobar's overall grade and our detailed report breaking down its 2019 performance in terms of leadership, creativity, innovation, business growth, and people/diversity initiatives.

Editor's Picks

Timeline: The fastest advertising downturn in history

Omar Oakes, Gideon Spanier

A global pandemic was a health emergency that epidemiologists feared for years but the scale, speed and savagery of the coronavirus outbreak has been staggering.

Google to waive ad serving fees and provide aid to shrinking newsrooms

Jessica Goodfellow

Tech giant has revealed series of initiatives to help newsrooms stay afloat as advertisers dial down spend.

Inside Icebucket: the 'largest' CTV ad fraud scheme to date

Jessica Goodfellow

EXCLUSIVE: Active ad fraud scheme is biggest witnessed in connected TV to date—and could involve some dodgy publishers.

Microsoft celebrates the heroes behind every Teams meeting

Oliver McAteer

Some of the positive campaigns we're seeing in the world right now started with Teams.

Promoted

Are we at the start of a CTV boom in APAC?

Jason Barnes

A Forrester study predicts significant ad spend growth in video over the next 12 months.

Events

Webinar: Programmatic for All: Building Data Driven and Transparent Media Practices

Apr 23, 2020

Webinar

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