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Thursday, 16 April, 2020

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Reopening business in China – finding our new normal

Nikki Lin

The Chinese phrase for 'crisis' is a combination of two characters: 'Danger' 危 and 'opportunity'机. Businesses that have survived have become more agile.

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COVID-19: Why South Korea's graceful crisis comms should be a lesson for all

Surekha Ragavan

Agency leaders in Korea on factors that led South Korea’s government comms strategy to be revered around the world.

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In Japan, brands' response to COVID-19 scores higher than government: McCann

Rahul Sachitanand

TOP OF THE CHARTS: The same survey finds nearly two-third of respondents feel companies don't need to cut back on business activities at this time.

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It's 2020, so why are some groups still being shut out of ads?

Matthew Keegan

Marketers say more diverse leadership teams are needed to confront bias in the industry and produce creative work that is more reflective of modern society.

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How media consumption is fluctuating in Southeast Asia and Australia

Jessica Goodfellow

SpotX internal data reveals dramatic shifts in media consumption; while Unruly survey details what consumers expect of brands during this time.

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UM scores Foodpanda media duties in Thailand

The mandate follows UM's Foodpanda win in the Philippines earlier this year. See more in our weekly moves & wins roundup.

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Chinese mobile gaming is more distribution than content

Carol Huang

With more players staying home and social distancing, Chinese mobile game developers are hoping to establish sticky customers attached to franchised story lines – but bargaining power is incrementally moving towards distributors.

 
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Editor's Picks

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Zenith gets a bigger seat at Publicis Groupe table

Staff Reporters

AGENCY REPORT CARD: See Zenith's overall grade and our detailed report breaking down its 2019 performance in terms of leadership, creativity, innovation, business growth, and people/diversity initiatives.

 
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Merkle staff and shareholders receive $100m windfall as Dentsu takes control

Gideon Spanier

Top managers are in line for further $60m from retention scheme.

 
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Zoom calls, empty streets and TikTok: 7 true tales of production in lockdown

Staff Reporters

Agency leaders give a behind-the-scenes glimpse into how they overcame lockdown restrictions to make work, plus the production lessons learned along the way.

 
 

Events

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Webinar: Programmatic for All: Building Data Driven and Transparent Media Practices

Apr 23, 2020

Webinar

 
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