Wednesday, 09 October, 2019

Why Verizon Media says its closer to playing offense

Robert Sawatzky

EXCLUSIVE: After overhauling the business' brand and ad platforms, CEO Guru Gowrappan tells Campaign about his commerce-driven vision of the company, inspired by Yahoo in Taiwan.

LIA under fire after ex-Droga5 exec addresses misconduct claims on-stage

Jessica Goodfellow

The surprise appearance of the ousted Droga5 exec on stage at the London International Awards’ Creative Liaisons has reportedly led agency network FCB to terminate its relationship with the organisers.

The ad fraud outlook in Asia: challenges, tips & solutions

Jessica Goodfellow

Ad fraud continues to be one of the industry’s biggest threats, and yet many clients in Asia remain either unaware or uninclined to tackle it. Here we uncover some common types of fraud and solutions to help demystify the topic.

Mindshare and Unilever initiative aims to cut carbon footprint in marketing

Emmet McGonagle

#ChangeTheBrief plans to 'take power back into the agencies'.

Move and win roundup: Week of October 7, 2019

Staff Reporters

Uber, Iflix, VaynerMedia, Grey Indonesia, APCO Worldwide, Gojek, Toaster, AnalogFolk, Weber Shandwick, Wunderman Thompson and more to come, in our weekly collection of people moves and account news.

What Southeast Asian marketers can learn from North America to maximise in-app programmatic

Vasuta Agarwal

Lack of understanding, trust and inventory perception may be holding them back.

Quinny stroller brand hacks Milan Fashion Week with 'Parent Couture' line

Oliver McAteer

Ad agency SuperHeroes presents: "The Power Nap Dress."

MediaMonks expands with $150m acquisition of US digital agency Firewood

Daniel Farey-Jones

Silicon Valley shop favours embedded service for clients including Google, Facebook and Salesforce.