Wednesday, 03 April, 2019

'The party is over': APAC not convinced by Zuckerberg

Staff Reporters

Three individuals involved in the media and marketing world in Asia share their reactions to the Facebook CEO's recent article in the Washington Post, in which he called for government help in regulating his platform.

Marketers, do you know what 'GGWP' means?

Jenny Chan 陳詠欣

How can esports 'n00bs' (newbies) get in on the marketing action, so they can later say to themselves GGWP ('good game, well played')?

Asian consumers "want almost everything from brands"

Faaez Samadi

Maria Garrido at Havas Group explains how APAC consumer expectations are sky high as part of the agency's 2019 Meaningful Brands study.

Platforms wary of proposed Singapore fake news law

Faaez Samadi

Coalition of tech brands says it’s “deeply disappointed” over bill calling for up to S$1 million fines for social networks.

Hotwire and Hoffman Agency sign partnership

Staff Reporters

Agreement sees exclusive collaboration in Asia.

Briefs: IAS, Mindshare, The Works, AppNexus, Grey, Digitas, more

See all the week's industry appointments and business wins.

Hair is the hero in a Pantene-Marvel tie-up

Ad Nut

The heroine of a Pantene ad for China is meant to look like a superhero. But which one?