Borneo Motors had just completed its showroom revamp and will be inviting the media to a sneak preview of its brand new façade coupled with new experiences.
Planning & Execution
We did not want to just create an invitation card, we wanted to create an experience that will wow the media.
Then this idea came and we thought, how cool will it be to receive an invitation to an event in the format of a luggage bag?
DW had great fun working on this media kit created from scratch - specially for the launch of the Borneo Motors’ new showroom opening.
The concept based on ‘A World Of Incredible Experiences’ marks an important milestone for Borneo Motors, a brand that has evolved strongly over the years and constantly delivering world-class customer experiences through the Lexus and Toyota Brand.
The idea is delivered as a portable luggage bag filled with customised invitation card, photoframe, luggage tag and a travel-easy Passport notebook for quick notes.
DW delivers a world of incredible experiences right to your doorstep.
Effectiveness / Results
The media kit went social almost immediately when it landed in the hands of journalists and magazine publishers and they were all tweet-ing and facebook-ing their excitement socially that this is the coolest media kit that have ever received.