Thought-provoking Restaurant Concepts

We were appointed in 2013 to work alongside Black Sheep Restaurants’ founders Chris and Asim to create a strong “hip” positioning for their existing restaurants Boqueria and Motorino. We were then retained for the launch and ongoing reputation building of Chôm Chôm, La Vache!, Ho Lee Fook, Carbone and Burger Circus, as well as the Black Sheep Restaurant Group.

Planning & Execution

• Crafted messaging to position Black Sheep Restaurants as an industry leader and pioneer, bringing the coolest dining concepts to Hong Kong.
• Achieved strong thought leadership and storytelling interview placements with founders and team members.
• Generated exciting customer outreach and creative talking points to support Black Sheep Restaurants in continuing to grow their outlets whilst maintaining the identity of each individual restaurant.
• Built engaging storylines for each concept to reinforce its unique identity.

Effectiveness / Results

• PR value of HKD200 million from Aug 2013- Apr 2015.
• Recognised by PR Awards 2014 – Best Food & Beverage PR Campaign (Bronze)

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.


The Campaign Asia-Pacific Team