Thought Leadership in Hong Kong’s Coffee Culture

To establish founder of caffè HABITŪ and “naughty little sister” The Coffee Academïcs, Jennifer Liu, as a pioneering female business leader and champion of Hong Kong’s Coffee Culture.

Planning & Execution

• Positioned Ms Liu as a leader in Hong Kong’s brewing coffee culture and won the title “Queen of Beans” though profile pieces in entrepreneurship, business and lifestyle publications.
• Supported the growth of the brand, launching their first outlet in Causeway Bay to four outlets with openings in Tsim Sha Tsui, Wan Chai and Repulse Bay.
• Sought opportunities for Ms Liu to share her story as a leading female entrepreneur in Asia.

Effectiveness / Results

• +150 pieces of media coverage with a PR Value of over HKD28 million in one year.
• +150 media and bloggers attended events during the year.
• Ms Liu seen as the leader of the local coffee culture and the go-to personality when coffee is the topic of discussion in Hong Kong.

The Agency Directory online coverage is now Portfolio

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The Campaign Asia-Pacific Team