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Tuesday, 22 October, 2019

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Premium

The evolution of chatbots in marketing

Suchetana Mukhopadhyay

Once a handy tool to automate customer service, they're now increasingly being tasked to do data collection and lead generation.

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A Japanese creative in London's design scene

David Blecken

In the first of a periodical series looking at the lives of Japanese expats in the creative and communications sectors, Pentagram partner Yuri Suzuki discusses how he ended up in London, his sound-design work, fitting in and, of course, Brexit.

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OMD wins Nestle HK portfolio

The remit includes planning and buying for 38 brands, starting in January and lasting for three years. More on this and other news in our roundup of people moves and business wins.

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This is your brain on video games

Ad Nut

THE WORK: 'Achieve gamefulness' for HP Omen by Wieden+Kennedy Shanghai.

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APIs: an unlikely counter to in-housing

Mitch Waters

Among the many benefits of application programming interfaces is providing agencies with a competitive advantage to fight in-housing.

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Women to Watch 2019: Maheen Jatoi

Meet Maheen Jatoi of Uber Technology Singapore and 39 other Women to Watch in APAC marketing and communications.

 
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Editor's Picks

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Gojek co-founder quits to join Indonesian cabinet

The chief executive and co-founder of Gojek, Nadiem Makarim, resigned Monday (21 October) to join the cabinet of Indonesian president Joko Widodo.

 
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40 Under 40 2019: one week left for late entries

Staff Reporters

The early deadline has passed, but you still have until 6pm SIN/HKT next Monday to nominate your exceptional young talent to this year's list.

 
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A room of one's own: BNZ ad looks at sibling space struggle

Ad Nut

THE WORK: 'The kids' room' for Bank of New Zealand by Colenso BBDO.

 
 

Events

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Sport Focus Japan

Nov 19, 2019

Hibikoku Conference Square, Tokyo

 
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Japan/Korea Agency of the Year 2019

Nov 27, 2019

Tokyo

 
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