Campaign Asia

Monday, 21 May, 2018

Mediacorp hires new CMO

Faaez Samadi

Newly-created role oversees media company’s integrated marketing unit.

Premium

Observing Ramadan in the digital age

Soon Chen Kang 江欣珍

Performance marketing during Ramadan is all about timing and going big on mobile in mobile-first Muslim nations such as Indonesia.

2018 PR Awards shortlist announced

Staff Reporters

The jury for the 2018 PR Awards, slated for 13 June in Hong Kong, has shortlisted 277 entries.

Unruly launches SEA World Cup ad marketplace

Faaez Samadi

Video ad tech firm partners with leading sports publishers.

The 100 most reputable companies in China

Staff Reporters

TOP OF THE CHARTS: The domestic reputation of Chinese and multi-national brands is almost on par in the market, with Huawei and Intel leading respectively.

Apple rolls out another Animoji karoke video

Ad Nut

Apple's Animoji: Taxi Driver rendition premiering at the Seoul Jazz Festival is said to be inspired by the unreleased track "Citizen Kane" by Korean indie band HYUKOH.

Editor's Picks

How brands crashed the Royal Wedding

Omar Oakes, Oliver McAteer

There was no shortage of hoopla this weekend over His Royal Highness Prince Harry of Wales getting hitched to American actress Meghan Markle. Campaign takes a closer look brands that couldn't resist getting regal.

Learning about cleft conditions with clumsy cutlery

Ad Nut

McCann Health Singapore's campaign for Smile Asia aims to make dealing with cleft lips or cleft palates more relatable.

Is unconscious bias training really any good?

Olivia Parker

The term 'unconscious bias' is bandied about with inclusion and diversity policies across the region. But what does it look like? And what, if anything, can really be done about it?

Events

	MediaWorks May 23 - 26, 2018 Bangkok

	Nielsen Seminar: Accelerating Digital Transformation May 25, 2018 Maritime Museum, Central

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