Tuesday, 12 September, 2017
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3 common misconceptions about location-based marketing
Babar Khan Javed
TIP SHEET: We look into three concerns about location-based marketing: that it gives false footfall numbers, fails to account for duplicate device impressions, and is only good for incremental sales.
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Women to Watch 2017: Roshni Mahtani
Learn about the achievements of Roshni Mahtani, founder and CEO with Tickled Media in Singapore, and the other 39 members of the 2017 Women to Watch.
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Check out the '100 years of ads' series
Our US colleagues are marking the 100th anniversary of the US 4As with a series of 10-best lists: The best use of celebrity, the biggest tearjerkers, the most memorable taglines, and more.
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