Staff Reporters
Mar 28, 2023

The Calvin Klein homage campaign celebrates transgender men

Fashion start-up recreates the iconic Calvin Klein ads of the 90s by putting transmasculine, nonbinary and gender non-conforming people front and centre of their campaign.

Trans masc fashion label Both& Apparel marks Trans Day of Visibility on Friday 31 March with an out-of-home campaign in New York, London and Paris.

The shoot features three trans masc men and models, Tai Hattingh, Arthur Macnair and Ethan Denadai.

It pays homage to Calvin Klein’s ‘90s ads featuring Kate Moss and Mark Wahlberg, shot by Herb Ritts.

The campaign was shot by London-based non-binary photographer Lydia Garnett, who worked alongside trans icon Daniel Sea as executive creative director.

Source:
Campaign Asia

Related Articles

Just Published

3 hours ago

TBWA’s newly appointed chief AI officer on why 'AI ...

Campaign Asia speaks exclusively with Lucio Ribeiro and TBWA's Kimberlee Wells on their AI talent investment and how it will bridge the tech and creativity gap to drive sharper brand outcomes.

5 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

5 hours ago

40 Under 40 2025: Open for nominations

The 13th edition of 40 Under 40 will celebrate the brightest stars in APAC marketing and advertising firmament—the early bird deadline is June 9.

6 hours ago

Agency Report Card 2024: Cheil Worldwide

The need for diversification beyond its parent, across clients, talent and DEI efforts is no longer optional. It’s a business necessity.