The APAC CEO of GroupM on what agencies can do to minimise their digital footprint.
The recent Campaign360 gathered some of the region’s top marketers, and many issues were discussed including ways for agencies and brands to create a sustainable ecosystem.
Ashutosh Srivastava, APAC CEO of GroupM, said: “The digital footprint of businesses is quite vast. In some cases, especially in non-FMCG, it’s outstripping the manufacturing footprint in terms of carbon emission. So there’s growing consciousness in this area.”
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Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
How the content engine’s holistic, agile, and flexible approach is key to future-proofing brands.
Menon has stepped into the newly created position at RGA. He will continue to be based in Singapore and assume the role with immediate effect.
CAMPAIGN 360: Marketers discuss how converging B2B and B2C strategies allow them to rethink and benefit from each other's insights and best practices.
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