Ad Nut
Jul 22, 2021

Carousell wants you to know it has 'every kinda thing'

In a campaign by 72andSunny Singapore, the online marketplace seeks to make itself known for providing more than small-ticket used items.

Classifieds platform Carousell has launched a campaign that aims to establish itself as a place with "every kinda thing for every kinda person".

The player window above will cycle through three spots. The first targets Singapore and the other two the Philippines. As they explain, under the tagline 'Everyone wins', Carousell is a place to find not only the small-ticket, used items the platform is best known for, but also cars, property and home services. 

Ad Nut finds these spots efficient and relatable, and greatly enjoys the tight copywriting.

Maybe Ad Nut will see if any oak tree accommodations are available on the platform.

CREDITS

Client: Carousell
Creative Agency: 72andSunny Singapore
Film Production: Teepee Films
Photography Production: Tangography
Media Agency: Essence Singapore

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

Samsung unveils its 'new era of AI TV' in immersive ad

Global campaign was created by BBH Singapore.

2 hours ago

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

2 hours ago

Agency Report Card 2023: Havas Creative

Amidst talks of a potential IPO from parent Vivendi in 2024 or 2025, Havas’ commitment to sustainability will be a defining factor in its positioning and longevity in the market.

2 hours ago

How health influencers Nadya Okamoto and Dr Mike ...

Both shared their strategies—and platform likes and dislikes—at the PRWeek Healthcare Awards+Conference.