Creative Minds

In this series, we get to know APAC creatives through their answers to 11 questions. The first three questions are required, but the creative person chooses the rest from a list of nearly 40 that we've compiled, ranging from the serious to the silly.

7 hours ago

Creative Minds: Brett Colliver swapped design for ads—and hit creative gold

Dentsu New Zealand’s CCO loves chasing creative chaos, bold ideas, and a courtside seat at the next NBA game.

Sep 26, 2024

Creative Minds: How Katrina Alvarez-Jarratt went from scrubbing blood to being an ECD

Get to know TBWA Sydney's ECD, a natural extrovert (with introvert rising) who loves free biscuits, adrenaline, and HBO Voyeur.

Sep 23, 2024

Creative Minds: Roberto Buhain, unscripted

Cylndr Seoul’s copywriter and a former theatre actor, Roberto Buhain reveals his unpredictable path from the stage to the world of advertising—complete with half-finished tattoos and a whirlwind of hobbies.

Sep 13, 2024

Creative Minds: The fearless adventures of Chelsea King

Midas PR's editorial and copywriting director, who once won a game show and bought a home, shares her wild journey from PR to creative writing, with plenty of tarot cards and motorbike commutes along the way.

Sep 6, 2024

Fashion, fair trade, and fierce inspiration: Inside the creative mind of Hinako Kawai

The Hakuhodo designer is as comfortable getting lost in Shibuya’s music bars as she is soaking in books on Thai beaches—with a creative process that draws from personal experiences and a passion for innovative solutions.

Aug 23, 2024

Creative Minds: Basti Chendra on harnessing creativity to transform lives

Burson's regional creative lead champions authenticity and is driven by work that supports others—especially in promoting trans acceptance in the workplace and beyond.