wunderman
WPP’s Mark Read on the outlook for 2024, bonuses, fewer freelancers and job cuts
The CEO talks to Campaign after WPP's revenues grew less than 1%.
Global new business spotlight: Publicis dominates with four major wins
While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.
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Wunderman Thompson develops tech to analyse emotional responses to ads
Creative testing solution studies micro expressions to determine which elements of a video ad users pay the most attention to.
How changing Muslim observance across Southeast Asia is reshaping consumer trends
A new report from Wunderman Thompson and VMLY&R highlights a growing need for more halal consumer choices to meet the lifestyles of many among SEA's 250 million Muslims.
Freedom Cups and Wunderman Thompson campaign highlights period poverty
The print campaign shines a light on untold stories of underprivileged women who have no access to period products, clean water and adequate wash facilities.
Wunderman Thompson’s growth pangs
AGENCY REPORT CARD: The year 2020 was meant to be the year the WPP creative shop left its integration challenges behind and launched full-tilt into the market. But, CEO Annette Male instead had to play defence.
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