wpp
1 day ago
WPP blames Pfizer loss and tech client cuts for 1.6% revenue fall in Q1
In contrast, Publicis, Omnicom and IPG all increased their revenues.
Apr 17, 2024
Coca-Cola Spiced: How Coke rolled out its first new flavour in three years
Aly Hite, director of brand, sports and strategic partnerships for Coca-Cola Company North America, shares the inside story.
Apr 17, 2024
WPP's internal whistleblower reports rose by 64% in 2023
The agency holding group received reports from 612 whistleblowers last year, up from 372 in 2022.
Apr 16, 2024
EssenceMediacom's UK boss on why media should sit at the top table with creative
Kate Rowlinson explains how, one year after the merger of Essence and MediaCom, the GroupM agency is ready to break through.
Apr 10, 2024
WPP partners with Google Cloud to power-up generative-AI driven marketing
The move will see the holding company integrate Google’s Gemini into its marketing operating system, WPP Open, already used by its clients L’Oréal, Nestlé and The Coca-Cola Company.
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