the trade desk
Women to Watch Greater China 2024: Wenni Lin, The Trade Desk
In the diverse landscape of Taiwan's digital advertising, Wenni Lin is recognised as a trailblazer, navigating challenges with her unique approaches to innovation and leadership.
How the open internet empowers Chinese brands going global to achieve brand power and incrementality
Chinese enterprises have become increasingly mature — so what is holding them back from achieving sustainable, transformative development?
How omnichannel and identity are reshaping the marketer’s playbook
Deploying omnichannel strategies in lockstep with using first-party data for identity-based targeting can help marketers combat a key challenge — making optimal allocations of marketing budgets that are expected to work harder than ever before.
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45% consumers regard 'brand trust' as key factor in Diwali shopping decisions: The Trade Desk
70% of respondents say they are ready to spend more during Diwali shopping this year
Why a data and identity strategy is a vital step to marketing in a cookieless world
Deploying first-party data-based identity solutions to track consumers is going to be essential for marketers in a world where third-party cookies are quickly losing relevance.
Women to Watch Greater China 2023: Ashley Wu, The Trade Desk
As The Trade Desk’s head of business development in China, Wu has been instrumental in driving its growth by formulating the company’s domestic business development strategy to focus on brand advertising.
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