strategy
David Wilding joins EssenceMediacomX
Wilding was previously senior director of planning at Twitter, which is now known as X.
Omnicom Media Group’s Florian Adamski shares plans to ‘outgrow the market’
EXCLUSIVE: Campaign gets a sneak peek into OMG’s 2024 strategy and compares its “Agency as a Platform” model with other holding company offerings aimed at simplifying clients’ experience.
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Ruder Finn acquires boutique digital marketing agency Pandan Social in Malaysia
EXCLUSIVE: Their latest acquisition bolsters Ruder Finn's ongoing efforts for expansion in APAC, integrating 14 new specialists into their Asian arm across the areas of strategy, PR, creative, video production, influencer management, website development and more.
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Mindshare appoints global chief strategy officer
Tom Di Sapia joins from UM.
Bain & Company takes on managed services divisions, acquires Australian AI firm Max Kelsen Consulting
The strategy firm diversifies its tech and AI offerings with its latest acquisition of Queensland-founded Max Kelsen Consulting.
How to use strategy to power agile marketing
In an era of shifting consumer behaviour and an unpredictable global economy, strategy plays a fundamental role in agile marketing.
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