staff

Jun 15, 2023

AI will replace 7.5% of U.S. agency jobs by 2030: Forrester

Research firm predicts that 32,000 jobs within U.S. ad agencies and related services companies will be lost to automation within the next seven years — predominantly impacting administrative, sales and market research roles.

May 10, 2022

Major ad holding companies to fund staff travel for abortion access

Three of the ad industry’s largest agency holding companies have revamped their benefits packages to fund travel for women seeking abortions in the US, in wake of the Supreme Court’s leaked memo.

May 9, 2022

Talent crunch dominates APAC brand marketing challenges

Short talent supply, mismatched skills, and limited headcount are three of five top challenges facing brands and agencies, says exclusive research from Campaign Asia-Pacific, Forrester and the WFA presented at Campaign360.

Nov 16, 2021

Asia-Pacific CMOs struggle to align staff with new marketing challenges

Marketing teams have not kept up with overwhelming needs for flexibility and agility, according an exclusive look at new research from Neon Leaders.

Sep 27, 2021

The people paradox for agencies: client satisfaction is up, staff happiness lags

Initiative's UK CEO sees a worrying gap between client satisfaction and staff happiness.