stéphane wilmet

From China to the world: C-beauty eyes global expansion
Jun 20, 2023
Bryce Whitwam

From China to the world: C-beauty eyes global expansion

SHANGHAI ZHAN PODCAST: Riding a hype wave and a reputational shift, Chinese beauty is at the cusp of becoming the next big industry trendsetter. Can it surpass the challenges to exert the cultural influence of K- or J-beauty?

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