ssp
PubMatic's Activate rolls out in APAC, adtech battle heats up
PubMatic’s new tool, Activate, allows agencies to go directly to the SSP, bypassing DSPs. How will this change the ad tech landscape in APAC?
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SSPs navigate turmoil after MediaMath’s collapse
Debts owed to SSPs by MediaMath are substantial. While some have demanded clawbacks, others are taking a different approach. Campaign investigates.
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Apple's adtech plans reveal its APAC advertising ambitions
Apple has been working on expanding its ad business for some time and recent hiring trends indicate the company is planning to capture more ad dollars in the APAC region.
Why SSPs are more valuable than ever
One of the largest independent supply-side platforms argues that as DSPs promote direct path solutions, publishers have an even greater need to rely on sell-side expertise and tools.
Why first-place bidding is catching on in programmatic: two views
Asia-based leaders from a DSP and an SSP weigh-in on the growing movement towards paying exactly what you bid in programmatic auctions.
First-price auctions can bring some much-needed trust
MediaMath's Asia VP argues first-price bidding can help break the 'prisoner's dilemma' advertisers currently face in programmatic auction dynamics.
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