sprite
Does this Sprite ad promote its competitors?
A curious campaign by Ogilvy leaves audiences wondering if the beverage brand is advertising for its competitors.
Behind Sprite’s first-ever global rebrand
Following WPP’s ‘unprecedented’ US$4 billion deal with Coca-Cola, Sprite launches a monumental global campaign. Brand and agency teams discuss this tireless months-long process.
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Sprite wants India to stay cool and calm during the summer
The film was conceptualised by Ogilvy.
Sprite mixes it up in China with 'alternative' couples... maybe.
Ad for new baijiu-flavoured drinks featuring a male couple reads, “People say we can’t, but I say no! Maybe!”
Creative veteran Pratik Thakar takes up senior Asia-Pacific role at Coca-Cola
REGIONAL - Longtime McCann veteran Pratik Thakar, most recently vice-president and chief strategy and innovation officer for Grey Group Greater China, has taken up a new Asia-Pacific role as head of Pacific Group creative and content excellence at Coca-Cola.
Kobe Bryant & Jay Chou face off again in Sprite TVC rematch
SHANGHAI - Sprite has again mixed basketball and pop music in the form of Los Angeles Lakers' Kobe Bryant and hip-hop star Jay Chou for its new TV commercial.
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