snacks
Mars Wrigley India CMO on evolving snack tastes and differing marketing tastes by generation
Nikhil Rao explains how Mars Wrigley brands are adapting to health and social trends, how premiumsation factors-in for older demographics and how personalised content is key for Gen Z.
An endearing ode to everyday biscuit moments
With the help of The Neighbourhood, Australian biscuit brand Arnott’s releases a montage of familiar moments that include the conglomerate’s many snack brands.
The top 10 snacks and candies in Asia-Pacific
We can't settle international arguments over controversial terms such as 'cookies' versus 'biscuits' or 'crisps' versus 'chips'. But thanks to our Asia's Top 1000 Brands research, we can give you not one but three top 10 lists about the brands people in Asia turn to when they're feeling peckish.
Nom nom nom: Snack brands win bigger bite from APAC consumers during COVID-19
Japan is snacking on dairy-based So, Australia continues to favour Oreos and Tim Tams, and Indonesia is talking about homemade 'virus-shaped pastries' and Dalgona coffee.
Snacks that won't help you fit in last year's jeans
A China campaign for Lee by McCann mixes fashion and foodstuffs, including Lay's potato chips.
Mars Japan appoints UM to handle media buying and planning duties
TOKYO - UM Japan has confirmed it has been appointed to handle Mars Japan's media planning and buying business for the entire brand portfolio, effective immediate in September.
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