shopee
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Inside L'Oreal's 14 studios in Jakarta supporting the brand's live commerce growth
In an exclusive, L'Oreal brings Campaign inside its offices, lifting the hood to its live commerce strategy that supports the demand for the brand's products sold through live-streams in Indonesia.
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How local Indonesian brands are thriving with live commerce
Campaign explores why shopping in Indonesia goes beyond a transactional experience between the seller and the consumer, as the country emphasises collective experiences and social interactions.
Indonesia's top brands for customer experience
The Indonesian list follows the top 50 CX brand ranking across Southeast Asia revealed at Campaign360, in partnership with Milieu Insight.
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TikTok vs Shopee: how does each platform interact with Indonesians through live shopping?
As platforms in Indonesia look to make the online shopping experience more engaging, a look at TikTok and Shopee live shopping reveals new strategies for improving CX.
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Brand Health Check: Has Shopee missed the boat on a post-pandemic strategy?
Globally ecommerce giants predicted the pandemic would change shopping behaviour permanently. They were wrong. Here’s dissecting the tough road ahead for Shopee.
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Not just hype: Winning consumers with live commerce
With three in five people expecting to interact with brands online today, live commerce is an ideal platform for consumers to enjoy the content, socialise, and make purchases simultaneously.
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