scope3
Apr 25, 2024
Scope3: A third of web domains feature ‘problematic’ ad placements
EXCLUSIVE: Ad spend wastage goes beyond made-for-advertising websites, finds digital emissions startup.
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Oct 13, 2023
Unfinished business: How adtech pioneer Brian O’Kelley is trying to solve the problems he created
In an exclusive with Campaign, adtech veteran Brian O'Kelley shares his journey from AppNexus to Scope3, insights from his past, and how he wants to help advertisers create sustainable yet pragmatic advertising.
Nov 15, 2022
IPG Mediabrands to offer clients net-zero media buying
Partnering with emissions data standard company Scope3, Mediabrands agencies will help clients measure, compensate and reduce emissions from the digital advertising supply chain.
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