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Is there a place for 'fake OOH' ads in the industry?
There's been a steep rise in 'fake ads' in the past year. With new technologies like Gen AI and CGI lowering the barrier and opening the floodgates, we explore whether fake OOH ads are inherently bad, or if they could even push marketers to create better work?
The Economist targets younger audience with OOH campaign
Campaign includes new tagline 'Independent journalism for independent thinking'.
Storytelling and measurability: Why creatives are embracing digital out of home
From 3D billboards to the Las Vegas Sphere, brands are finding new opportunities to catch consumer attention as digital out of home opportunities grow.
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UA Finance & M&C Saatchi Spencer uplift Hong Kongers during “challenging times”
As economic doom and gloom shadows over the lives of ordinary citizens, UA Finance and M&C Saatchi Spencer unveiled a clever outdoor activation that focused on uplifting those who need it most.
See 'Google Pixel Fold' 3D billboard campaign by Anomaly
3D illusion billboards demonstrate the design and slimness of the Pixel Fold, Google's latest phone.
Fake OOH ads have the power to amaze but we must proceed with caution
Fake posters and stunts, such as those for British Airways and Maybelline, offer an fantastic outlet for imagination but there is a moral aspect to consider
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