olympics
APAC marketers navigate ethical challenges amid global surge in sports media spend
TOP OF THE CHARTS: WARC's latest insights reveal five key trends impacting marketing leaders today, including the challenge of overcoming "sportswashing" as media investment rises in the industry.
Olympics: a golden opportunity for brands despite reputation risks
About one million people flocked to the Champs Élysées on New Year’s Eve to cheer the arrival of the French capital’s Olympic year.
Horsing around for the Tokyo Olympics
A new video podcast series looks back on celebrated sports advertising campaigns. Here the creator and presenter remembers one personal favourite that he was involved in.
"A cute ad, without an action, means nothing"
Tianna Bartoletta. a three-time Olympic Gold winner, was in conversation with VMLY&R Health’s Walter Geer and Claire Gillis.
Beijing Winter Olympics: Record-high trust levels among Chinese nationals
Beijing scores big with its citizens as proven by the smooth delivery of the Winter Olympics, argues Edelman China’s COO.
The Olympics: It's complicated
Winter Olympics athletes in Beijing are striving to preserve the idealistic and purposeful values of the Games and protect “chivalry, honour and glory” despite the harsh realities of the modern world.
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