mindshare
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Ikea hands media mandate to Mindshare in New Zealand
The agency will help the furniture brand launch in the market in 2025.
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Dyson China ends partnership with Mindshare, hands media duties to Publicis
Dyson's decade-long partnership with GroupM has come to an end after a competitive review that followed a bribery scandal in China last year.
Women to Watch Greater China 2024: Rachel Gao, Mindshare
A dedicated leader and trusted client partner, Rachel Gao’s diverse skill set has consistently delivered exceptional results for Mindshare China.
Agency Report Card 2023: Mindshare
Winning the Maruti Suzuki account in India and regaining Unilever ANZ after eight years was a coup for Mindshare, but they couldn't quite hold on to their crown as the top revenue generator in APAC.
Global new business spotlight: Publicis dominates with four major wins
While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.
'A future imperative': Ben Condit of Mindshare on the AI revolution
SHANGHAI ZHAN PODCAST: A champion for its adoption in media to simplify processes and centralise operations, Mindshare China's CEO Ben Condit discusses AI's potential to set new industry standards and drive agencies towards a more data-driven and efficient future.
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