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The Coca-Cola Company announces 5-year AI partnership with Microsoft
As part of the strategic partnership, the brands will experiment with Microsoft AI technology to develop and implement generative AI use cases.
Hopes and concerns for OpenAI's Sora
AI experts are lauding it as a breakthrough in text-to-video generation, but there are still pitfalls surrounding copyright infringement and disclosure.
Microsoft’s last minute Super Bowl ad showcases everyday uses of AI
Sixty second spot will broadly launch the company’s Copilot AI chatbot.
Will 2024 in China be much the same as 2023?
Where companies could once rely on China to be the "engine room for growth" when it comes to regional revenues, recent economic pressures and consumer spend data are now indicating otherwise. Ian Whittaker opines.
Microsoft’s longtime CMO Chris Capossela to depart
CEO Satya Nadella said ‘this is the right time’ for a new CMO to shepherd the company through its AI evolution.
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Wunderman Thompson develops tech to analyse emotional responses to ads
Creative testing solution studies micro expressions to determine which elements of a video ad users pay the most attention to.
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