mercedes

Apr 21, 2022

Red Bull Racing: Winning the race off the track

Red Bull Racing has overtaken Mercedes to become the team with the second-largest fan base in Formula One. Chief marketing officer Oliver Hughes explains how it has been attracting sponsors, engaging with younger audiences and becoming a media platform in a new age of sports marketing

Sep 23, 2021

How Omnicom won Mercedes: ‘holistic marketing’ and buying two agencies

Florian Adamski, chief executive of OMD, talked to Campaign.

Sep 20, 2021

Omnicom beats Publicis to clinch Mercedes' global agency consolidation

In unusual move, Omnicom buys two German agencies that already work with client.

May 17, 2021

Don’t like policing people and if a brand is legal, then I can promote it: Saif Ali Khan

The Indian actor opens up what he likes and dislikes about advertising, why he’s not on social media, and why he believes OTT is far superior to television

Jul 1, 2019

Don't be a Stranger spoiler

What do Stranger Things Season 3 and Singapore's authorised Mercedes-Benz dealer have in common? Spoiler alert... a BBDO campaign.

Jan 31, 2019

Mercedes Benz wishes you an (in)authentic CNY

Publicis Emil's latest CNY campaign for Southeast Asia needs a lesson in casting genuine holiday wishes.